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| Widely acknowledged as Australia’s leading rural weekly newspaper, ‘The Bible of the Bush’, and one of the world’s great farming publications, The Land has achieved a pre-eminent position with New South Wales farmers since its launch in 1911. Its blend of practical on-farm material, market reporting, industry analysis, quality features and hard-hitting comment’s have made the Land the accepted standard of excellence for all other publications. |
| Paid Circulation |
Reach
|
Time Spent Reading
|
% Of Paper Read
|
Number of times pick up
|
| 47,779* |
90% |
70 mins |
79% |
3.7 |
* Average of quarterly audits
Includes overseas sales |
|
| Average age of owner/manager |
51 years |
| Some tertiary, college or uni degree |
58% |
| Average gross ON-FARM income p.a. |
$277,100 |
| Average gross OFF-FARM income p.a. |
$63,500 |
| Average size of property |
1,700 h.a. |
| Number of computers per property |
2.2 |
| Number of vehicles per property |
5.7 |
(source: QARS 2009) |
 |
| Circulation |
| North QLD Register |
3,669^ |
| QLD Country Life |
32,457* |
| The Land |
46,536* |
| Stock & Land |
8,820^ |
| Stock Journal |
13,907^ |
| Farm Weekly |
13,206^ |
| TOTAL CIRC |
117,785 |
^ Publishers statements
* Average of quarterly audits
Includes overseas sales
