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With its coverage of prime stock, store stock and stud stock activity is renowned throughout southern Australia.The paper is also a clear leader in the reporting of all commodity price news and commercial store stock features.
Stock & Land also carries the greatest volume of ‘livestock for sale’ advertising of any newspaper in Australia. The growing classifieds, larger full colour property section every week, farming, five pages of dairy, cropping, agribusiness, education and employment sections offer readers analysis of up to date management and marketing strategies of leading southern primary producers; and provide advertisers with a keen tool to promote products and services. |
| Paid Circulation |
Reach
|
Time Spent Reading
|
% Of Paper Read
|
Number of times pick up
|
| 8,992^ |
52% |
45 mins |
75% |
2.8 |
| ^ Publishers statements |
|
| Average age of owner/manager |
56 years |
| Some tertiary, college or uni degree |
42% |
| Average gross ON-FARM income p.a. |
$290,700 |
| Average gross OFF-FARM income p.a. |
$71,000 |
| Average size of property |
1,136 h.a. |
| Number of computers per property |
1.8 |
| Number of vehicles per property |
5.7 |
(source: QARS 2009)
|
 |
| Circulation |
| North QLD Register |
3,669^ |
| QLD Country Life |
32,457* |
| The Land |
46,536* |
| Stock & Land |
8,820^ |
| Stock Journal |
13,907^ |
| Farm Weekly |
13,206^ |
| TOTAL CIRC |
117,785 |
^ Publishers statements
* Average of quarterly audits
Includes overseas sales
