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South Australia’s leading rural weekly has an enviable record of achieving almost saturation
penetration of South Australian primary producers. It is the state’s leading medium for the
communication of agricultural, horticultural and animal husbandry research and extension
information. Stock Journal’s reach to farm decision-makers exceeds any competing product
in the South Australian market. |
| Paid Circulation |
Reach
|
Time Spent Reading
|
% Of Paper Read
|
Number of times pick up
|
| 13,302^ |
89% |
57 mins |
76% |
3.5 |
| ^ Publishers statements |
|
| Average age of owner/manager |
50 years |
| Some tertiary, college or uni degree |
41% |
| Average gross ON-FARM income p.a. |
$361,200 |
| Average gross OFF-FARM income p.a. |
$53,900 |
| Average size of property |
1,589 h.a. |
| Number of computers per property |
2.1 |
| Number of vehicles per property |
6.8 |
(source: QARS 2009) |
 |
| Circulation |
| North QLD Register |
3,669^ |
| QLD Country Life |
32,457* |
| The Land |
46,536* |
| Stock & Land |
8,820^ |
| Stock Journal |
13,907^ |
| Farm Weekly |
13,206^ |
| TOTAL CIRC |
117,785 |
^ Publishers statements
* Average of quarterly audits
Includes overseas sales
