RuralPress Sales: QCL

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NQ REGISTER | QCL | THE LAND | STOCK & LAND | STOCK JOURNAL | FARM WEEKLY

Australia

The Land provides maximum reach into agricultural establishments, particularly broadacre farms, which are the backbone of the New South Wales agricultural industry. “PANPA 2010 & 2011 Newspaper of the Year”

Stock & Land has been serving the rural community since 1914 and is the leading livestock paper in Victoria. The content is packaged and covered by dedicated section editors, especially for fulltime broadacre, sheep, beef, cropping and dairy farmers.

Stock Journal is South Australia’s leading medium for agricultural communication.

Farm Weekly is WA's biggest selling rural newspaper. Almost sixty-five percent of Farm Weekly's total circulation is sold by SUBSCRIPTION and delivered directly to the farm gate by Australia Post, ensuring a guaranteed, targeted audience - week in, week out!

Covered by: North Queensland Register, Queensland Country Life, The Land and Stock Journal.

Covered by: The Stock and Land

North Queensland Register

Founded in 1891, the North Queensland Register is one of the oldest rural weekly newspapers in Australia. Offering general, agricultural and community news to farmers and the rural industry in print and online.

Queensland Country Life

Queensland Country Life is a must have business tool for primary producers and agri-professionals across Northern Australia. In print and online, Queensland Country Life offers unparalleled reach and penetration within the rural and regional marketplace. It is trusted, respected and gets results.

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QARS - RESEARCH

Queensland Country Life has been firmly entrenched as Queensland’s major rural publication formore than 60 years. Queensland Country Life provides superior reach into the state’s diverseagricultural community. Renowned for its high penetration of the livestock sector, the paper’s reputation among Queensland’s and the Northern Territory’s cattle producers is unsurpassed.

Paid Circulation	Reach	Time Spent Reading	% Of Paper Read	Number of times pick up
32,136*	90%	63 mins	78%	3.7
* Average of quarterly audits Includes overseas sales

Average age of owner/manager	51 years
Some tertiary, college or uni degree	42%
Average gross ON-FARM income p.a.	$324,100
Average gross OFF-FARM income p.a.	$59,300
Average size of property	3,507 h.a.
Number of computers per property	2.2
Number of vehicles per property	5.9

(source: QARS 2009)

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Circulation
North QLD Register	3,669^
QLD Country Life	32,457*
The Land	46,536*
Stock & Land	8,820^
Stock Journal	13,907^
Farm Weekly	13,206^
TOTAL CIRC	117,785

^ Publishers statements
* Average of quarterly audits
Includes overseas sales